Mel Rodriguez

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As a Social Media and Brand Strategist, I craft compelling digital narratives that drive engagement, build communities, and elevate brand presence. With expertise in organic social media strategy, content marketing, and brand positioning, I help businesses develop authentic, high-impact storytelling that resonates with their audience.

I currently lead strategy at Handcar, a Detroit-based creative agency. There, I collaborate with brands to optimize their social media presence and content strategy. My work includes content planning, audience research, social media management, and brand messaging development.

I’m passionate about helping brands find their voice, create shareable content, and turn social engagement into real impact.

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Projects: ❶ Back To Construction School ❷ Life: In Full Spectrum ❸ Shinola Hotel ❹ Gift In BOLD ❺ More Than Work ❻ Kitsune Ceramics